Number one provider of loyalty schemes for independent retailers

Key Points has over 30 years’ experience in operating loyalty schemes for independent forecourts, stores & groups.

About Us

Key Points Ltd provides an all inclusive Loyalty card package that can be adapted and branded to acheive most trading objectives on a cost effective basis.

How it works:

1. 1. Customers are given a Collector Card and brochure
  2. Customers receive points with each qualifying spend
  3. Each card is full when the appropriate number of points is saved
  4. Full cards are redeemed for instant in-store redemption or a choice of 12 high street vouchers
  5. Points are purchased by the retailer on Loader Cards each containing 50,000 points

The complete package comes fully inclusive of the following:

1. 1. Customer collector cards
  2. On-site redemption facility
  3. High Street voucher brochures
  4. Stand alone points terminal
  5. Administration/support materials
  6. Redemption management
  7. Customer helpline

Our Partners

KeyPoints operates schemes for petrol and convenience retailers operating under a number of formats, including Premier, Best-One, Harvest Energy, and Essar. A generic Key Points option is also available.

KeyPoints loyalty is a proven promotional concept, providing long term benefits through increased loyalty, resulting in repeat store / site visits.

“We have been working alongside Key Points over 27 years using their Key Points Branded Loyalty Card. Their service is exceptional. Our customer retention and loyalty to the product is most apparent.”

Mrs Day

Proprietor, Cole and Day Garage

“We run an ESSAR branded forecourt which accepts the Key Points loyalty cards. We re-branded two years ago and have not looked back. Our customers love the simplicity of the Key Points system. We have seen a huge increase in uptake on the loyalty cards. From customer feedback we receive they enjoy being able to claim their discount instantly and not having to enter their personal details onto an online system. From a retailer point of view, the scheme is great for us, as more customers have the cards and therefore are more likely to come to our forecourt to fill up their cars and their loyalty cards.”

Mr R. Allman, D.A Roberts Fuels.

Finance Director , D.A Roberts Fuels.